MEHRKANAL - Systematic Marketing Management

News

October 22, 2014
ZEISS Offers Customised Marketing to Opticians

As a worldwide leading manufacturer, Carl Zeiss Vision combines expertise as an optician with a renowned international brand. To bolster the marketing efforts for the high-quality products and the ZEISS brand at the optician level, this German-based company will rely on the Marketing Management System of MEHRKANAL effective immediately.

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September 18, 2014
A young, dynamic team on the road to success

MEHRKANAL has grown tremendously over the last two years. New customers, new employees, new structures, and new system developments – all of these components have meant big changes for MEHRKANAL, while at the same time helping the agency make great strides. Last Thursday on the occasion of the 2014 employee meeting, the managing directors brought this development to the attention of the staff, which now consists of 118 employees.

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September 02, 2014
A career with MEHRKANAL

As one of the leading agencies for marketing management systems, MEHRKANAL, which is headquartered in Essen, will once again be training talented young individuals with the onset of the next apprenticeship in September 2014. Lara and Jana Weyers, Volpert Briel, Sellim Dauti, Vanessa Hellweg, and Nadia Salaemae will be venturing into their careers with MEHRKANAL.

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August 13, 2014
Wholehearted Commitment

At MEHRKANAL, we believe in teamwork. In order to truly live by this credo beyond the everyday agency activities, the Essen-based agency is now also supporting the team spirit of young athletes and is providing new jerseys and training outfits for the children’s and youth team of the soccer department of the VfL Grafenwald.

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July 31, 2014
Quality portal of the statutory health insurance funds – MEHRKANAL provides web-based software solution for central course certification

The Zentrale Prüfstelle Prävention (Central Prevention Testing Office) is working on behalf of the Kooperationsgemeinschaft der Krankenkassen (Cooperative Association of Health Insurance Funds), which has been testing the quality of prevention courses in the fields of mobility, nutrition, stress management and relaxation as well as addictive drug consumption, centrally, throughout Germany, at no charge, and across all types of health care and holding it available in a central database for all  affiliated health insurance funds since January 1, 2014. The testing takes place in accordance with the provisions of § 20 SGB V (social security code regulation V) and the current prevention guideline of the GKV-Spitzenverband (statutory health insurance umbrella organization). The MEHRKANAL agency provides the software solution for this complex quality management.

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July 10, 2014
Successful Junior Staff Training in MEHRKANAL's Software Development

As a leading agency for web-based marketing, distribution, and communication solutions, MEHRKANAL not only educates young people in professional business activities but it also trains them as application developers. This year again, two software development trainees successfully passed their final examinations. With their skills as developers, they have now become valuable permanent assets to the MEHRKANAL team.

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June 26, 2014
MEHRKANAL makes "Jobcenter Remscheid" online mobile

“Jobcenter Remscheid” has completely revamped its Internet presence. Together with the MEHRKANAL agency, the central contact point for job seekers, employers and FUNDING agencies of the city of Remscheid has created an attractive and above all flexible website that optimizes communications and interaction with all interested parties through a comprehensive supply of information.

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June 11, 2014
SOCCER WORLD CUP 2014: MEHRKANAL also at the Starting Line in Brazil

All eyes will be on Brazil on June 12th for the SOCCER World Cup. There, for an entire month, 32 national teams will be competing on the world stage to demonstrate their ability to handle the ball. “All in one Rhythm” is the official slogan of this year’s world championship, which also totally applies to the Marketing Management Systems of MEHRKANAL. That is because MEHRKANAL aligns the communication channels for regional marketing to provide renowned companies with professional and uniform brand communication – and they do this throughout the world.

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May 28, 2014
Paths to Cross-Channel Media Production: MEHRKANAL as solutions provider in the book by Web-to-Publish consultant Ira Melaschuk

The Web-to-Publish market is complex and dynamic. A number of requirements continue to present new challenges when creating or operating digital and printed media channels. Attempting to navigate within this market may quickly result in losing one’s way. That is why many companies are relying on Web-to-Publish expert Ira Melaschuk, who sheds light on the subject  through her website www.melaschuk-medien.de and the market overview provided there. This Hessen-based consultant is also on hand with independent, personal consulting or workshops to provide help and advice when selecting a suitable system. She has now published a book on the subject.

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April 30, 2014
World Championship Seller’s Club for PEUGEOT and CITROËN Sellers

For PEUGEOT and CITROËN sellers, the World Football Championship (World Cup) begins right now. In the so-called ClubFinance, the seller’s club of the two French automobile manufacturers, the sellers can compete with each other in various sales areas. The Essen-based agency MEHRKANAL set up the portal, which is already being used by 2,456 sellers throughout Germany, all wrestling for the gold, silver and bronze medals.

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April 10, 2014
1.800 Ford Partners present their "Virtual Showroom" with the MEHRKANAL Dealer Website Module

Effective immediately, Ford Werke GmbH is sending its 1,800 car dealers and service operations to the World Wide Web via the website module from MEHRKANAL. In order to offer customers and other interested parties a wealth of information on the Internet relating to their regions as well, Ford is providing each of its partners in Germany with an Internet site in conformance with its corporate design. Shared maintenance by headquarters and each location will always guarantee an up-to-date presence with centralised campaigns and dealer-specific offerings.

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March 20, 2014
MEHRKANAL assures: Efficient Marketing for the HUK-COBURG Insurance Group

In a multi-step pitch, the MEHRKANAL agency secured the bid for implementing the Marketing Management System of the HUK Coburg Insurance Group. In a long-term collaboration, a system will be put in place to support and assist agencies and insurance brokers in their regional marketing activities. The goal is to use a uniform brand presence to strengthen the image of HUK as an expert in comprehensive insurance and benefits, especially for private households.

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March 06, 2014
MEHRKANAL Optimises E-Mail-Marketing with optivo

To further improve the server capacity for the dispatch of e-mail newsletters, which are sent via the MEHRKANAL Marketing Management System, the Essen-based agency will be collaborating with optivo in the future.

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February 20, 2014
New Look for the Extranet of PEUGEOT and CITROËN BANK

Banque PSA Finance is providing a new information portal for PEUGEOT and CITROËN auto dealers. The Extranet platform, reworked by MEHRKANAL, features a new impressive structure and provides detailed information on all questions regarding financial services pertaining to automobiles.

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February 05, 2014
MEHRKANAL Educates - Successfully!

This year, as well, two MEHRKANAL apprentices have successfully passed their final Business Clerk examination in the field of Marketing Communication in front of the examining panel of the Chamber of Commerce. After just two years, Laura Lachenmann und Mareike Sophie Schnell were able to finish their training due to outstanding performance both in school and in the agency. We are delighted to know that both will remain members of our powerful team in the future. 

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January 29, 2014
Marketing Management with a System - Markus Plaum and Christian Behne in an Interview with International Trade News

In an interview with International Trade News, MEHRKANAL Managing Directors Markus Plaum and Christian Behne talked about the changes in the world of communications and the requirements for successful marketing management. In the process, the success story of the Essen-based agency was highlighted from the time of its formation in 2003, with an emphasis on both the benefits and advantages of the MEHRKANAL Marketing Management System.

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January 14, 2014
The New Ford eShop: Approximately 500 promotional articles for Ford dealers online

Ford is re-inventing the promotional materials shop system for its distributors: together with MEHRKANAL, the German automobile manufacturer has developed a shop system through which its partners can easily order the promotional materials they need online. A total of 1,800 Ford partners within Germany will benefit from the new Ford eShop.

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August 15, 2013
A Strong Team for MEHRKANAL

As a company with many years of experience in web-based branding and comprehensive IT know-how, MEHRKANAL is successfully active in a market that offers very promising prospects for the future. It’s no wonder that more and more young people would like to be a part of our strong team. Over the past several months, MEHRKANAL hired a total of 16 new colleagues, who are motivated and goal-oriented and give their best for the success of our customers – whether as Key Account Manager, Project and Campaign Manager, Software Developer, Designer or Marketing and PR Manager.

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August 02, 2013
Happy Birthday MEHRKANAL

Limitless brand communication: globally controlled, regionally implemented – that was the idea followed by Christian Behne, Markus Plaum, and Peter Steckenborn, when they founded the MEHRKANAL agency in 2003. After  a successful decade of continuous growth the company is currently among the leading providers of Marketing Management Systems (MMS) in Germany. A staff of 80 employees services numerous internationally active brand manufacturers that trust in the individualized and comprehensive MMS solutions of MEHRKANAL.

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July 19, 2013
MEHRKANAL is EPOS Tested

Within the scope of the E-Business Print Online Study (EPOS), MEHRKANAL submitted its Marketing Management System to the critical eyes of zipcon consulting GmbH. Using a portal specifically developed for this study, zipcon checked the operability, comprehensibility, and effectiveness of the system. MEHRKANAL’s Marketing Management System performed well and its individualized, multi-faceted options and high level of user friendliness were impressive.

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May 06, 2013
MEHRKANAL is growing

MEHRKANAL is continually expanding its client portfolio, and with that, the size of our staff is increasing as well. Thus, we are excited to introduce four new colleagues to you: Ruth Herzogenrath, Jonas Marr, Bona Rösch and Philipp Schwarzhoff.

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Source: Pirelli

April 04, 2013
MEHRKANAL Puts Pirelli Dealers in Pole Position

The Pirelli group of tire companies supports its trade partners in Germany with a Marketing Management System (MMS) from the MEHRKANAL agency. Distribution partners of Pirelli Germany can now realise their regional marketing with a web-based communications solution, and can switch to the passing lane in premium tire competition.

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Source: Intersport

March 08, 2013
Professional Marketing for Leading Sports Goods Dealers

With 2,76 billion Euro sales in 2012, INTERSPORT has consolidated its position as world-wide leading associated group in the sporting goods market. Now INTERSPORT is going even further for its members with the introduction of a professional Marketing Management System (MMS). The goal is connecting strong national marketing with targeted regional trade advertising. The project was managed by the MEHRKANAL agency, which set up the MMS for around 1,000 specialized sporting goods dealers with around 1.500 retail areas within the INTERSPORT group.

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Source: IVECO

February 04, 2013
Swiss Iveco Partners Use the MEHRKANAL Modular Website Construction Kit

On behalf of IVECO (Switzerland) AG, MEHRKANAL has redeveloped the websites of Swiss Iveco partner operations: with numerous new functions and many practical advantages, in conformance with the brand, and multilingual, Iveco partners are now presenting their companies and their entire range of products on the Internet.

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Source: MEHRKANAL

January 3, 2013
Three New Individuals Enhance the MEHRKANAL Team

Each is one of a kind– and that is a good thing: Diana Schröter, Kirsten Will and Robin Wiesemann are the new team players at MEHRKANAL.

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Source: Claas

December 14, 2012
In No Way Speechless: Multi-Language Websites for CLAAS Dealers

A worldwide leading manufacturer of agricultural technology relies on the competence of MEHRKANAL for reaching out to international markets. To exploit its outstanding potential in an even more targeted way, CLAAS desires an internationally professional and uniform corporate Web presence of all of its sales partners on the Internet. The products and service offerings of the CLAAS trading partners are expected to be better positioned and more customer-oriented through multilingual dealer websites.

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Source: Ople

November 21, 2012
Innovative Marketing Tool for European Opel Dealers

Deutsche Post DHL is taking over the entire trans-European control of the international CRM for Opel/Vauxhall Europe (OVE) for the After-Sales Division, and is relying on the innovative Aftersales Marketing Tool from Mehrkanal, one of the leading providers of Marketing Management Systems with its registered office in Essen.

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Quelle: Hyundai

September 10, 2012
MEHRKANAL Supports Hyundai On The British Market

Together with Innocean Worldwide Europe, the marketing communications company for Hyundai Motors Europe and Kia Motors Europe based in Frankfurt, MEHRKANAL has won the pitch for a marketing management system (MMS) for Hyundai Motors UK. Roughly 150 dealers can use the new marketing portal and individually implement their regional trade marketing campaigns with the help of the web based solution now.

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Source: MEHRKANAL

Oktober 05, 2012
MEHRKANAL apprentices get full marks

Congratulations to Sara Wiegers (media designer) and Mathias Bolz (IT specialist): both have successfully completed their apprenticeship with best results.

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Source: MEHRKANAL

August 01, 2012
Introducing Our New Colleagues

We introduce our new colleagues Olga Mihalachi, Anja Masanneck and Silvia Heßmer.

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Foto: Josip Sosic

July 04, 2012
The MERHKANAL Sailing Team Achieves The Third Place

At this year’s fourth Duisburg companies sailing cup Rouven Kasten (helmsman) and Christian Behne (bowman) reached a considerable third place out of 16 teams.

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Quelle: Brax

July 02, 2012
MEHRKANAL Builts Careers: Brax's Renewed Job Portal

Job seekers and HR professionals are now meeting in the new career portal of the textile company Brax. With its solution MEHRKANAL makes an efficient and modern applicant management possible.

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Quelle: Stihl

April 02, 2012
New Customer STIHL

For over 40 years, STIHL has been the best-selling chainsaw brand worldwide.The Swabian manufacturer STIHL decided to launch a marketing management system by MEHRKANAL, in order to further expand this exemplary growth and to strengthen his retailers in regional marketing.

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Source: MEHRKANAL

June 15, 2012
Review DRUPA 2012

The DRUPA 2012 inspired visitors with the newest technologies and successful business models from all over the world again. Was the participation successful for MEHRKANAL?
Good contacts on a high level, conversations with international visitors and pioneering impulses: this is how we experienced this year’s DRUPA. We could make many interesting contacts – national and international ones. The visitors at the exhibition showed great interest in our innovative marketing management solution.

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Quelle: Duisburg Segelt

June 1, 2012
Full Speed Ahead!

Sailing is fun and promotes the team spirit: MEHRKANAL hoists the sails and participates with two experienced sailor colleagues in the “Company Sailing Cup” of the Duisburg Sailing Days 2012. Sportsmanship, technique and dexterity are in the fore at the sailing event which takes place at Sechs-Seen-Platte, a lake near Duisburg, from June 29 to July 2.

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Source: MEHRKANAL. F.l.t.r. Lars Tucheler, Heiko Baumgärtner and Katrin Eiting.

May 02, 2012
New Members In Our Team

Katrin Eiting, Heiko Baumgärtner and Lars Tucheler have been reinforcing the MEHRKANAL team for several weeks now.

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Quelle: DRUPA

April 23, 2012
MEHRKANAL will exhibit at the DRUPA in Düsseldorf

Let innovative concepts and tools for efficient trade marketing inspire you at the MEHRKANAL booth in hall 07/C11 starting May 3rd through to May 16th 2012.

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Quelle: BKK

March 27, 2012
Finding Health Providers Within One Click - Now Also Available For Mobile Devices

On Behalf of the BKK-federal association, MEHRKANAL has developed the extensive “BKK-KlinikFinder” which is available on www.bkk-klinikfinder.de, now also as a web app, compatible with all mobile devices. The internet portal offers fast and eligible support to patients, relatives and health counselors when searching for a suitable hospital.

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Source: DRUPA

February 27, 2012
Efficient Marketing: MEHRKANAL at DRUPA 2012

MEHRKANAL will exhibit at the DRUPA-Innovation-Park in Hall 7 at booth C11, starting May 3rd through to May 16th 2012. We will be presenting our latest trade marketing solutions. Come visit us and let us inspire you. We are looking forward to meeting you there!


You can find further information in our DRUPA Press Release and on the DRUPA Website.

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Source: MEHRKANAL

February 03, 2012
Apprenticeship at MEHRKANAL: Our new talents

Education is important to us. In fact, four new faces are taking up their work at MEHRKANAL: different departments and tasks are waiting for the new talents in the months to come – as a leading agency for marketing management solutions, MEHRKANAL offers an exciting and diverse period of apprenticeship.

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Quelle: James Larsen

January 23, 2012
Freedom for Creativity: MEHRKUNST with James Larsen

The love for arts plays a very special role for MEHRKANAL: arts inspire one´s fantasy and stimulate the daily work – that is why the agency MEHRKANAL considers the support of young artists as an investment in the future. Prospectively, the project “MEHRKUNST” will enhance the social commitment of MEHRKANAL.

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Quelle: KIA

January 9, 2012
Marketing Portal for Korean Cars in Italy

Kia Motors Italy simplifies the communication between headquarters and sales partners with a new marketing management system: the system solution comes from MEHRKANAL and was implemented together with the Kia in-house agency Innocean Worldwide Europe (IWE) which is based in Frankfurt/Main. The web-based trade marketing platform serves Italian Kia dealers as central source for planning, controlling and performing their local marketing measures. Around 100 sales locations already profit from this system.

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source: Ford

December 16, 2011
Curtain Up: Show Room and Service TV for Ford

The brand Ford as a pioneer in innovative technologies is now receiving a very special attention: The new Ford show room TV creates an impressive world of designing the multimedia appearance in the car dealership. With this new medium, every trade partner can now transform his show room into a digital stage. Prospectively, more than 1.600 Ford partners in Germany can benefit from the new show room and service TV, which helps Ford dealers to present vehicle and service offers.  The system is developed and offered by MEHRKANAL.

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MEHRKANAL

Dezember 05, 2011
New Press Service

Special Service for media representatives and interested parties: We extended our advertising presence by adding a new press area to our website. The press service offers news from first hand – journalists can register themselves to our press mailing list on www.mehrkanal.com/en/presse to receive the latest press releases automatically.

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MEHRKANAL

November 18, 2011
New colleagues: Female Power

A singing media scientist and an IT specialist with a foible for poker and penguins: MEHRKANAL has two new colleagues with plenty of charm and brains. Leonie Schliesing and Sabine Salzsiedler bring a breath of fresh air and contribute new expertise to our company. We are glad to have them in our team and welcome them aboard!

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MEHRKANAL

November 02, 2011
Press app developed for Peugeot

Mobile service for journalists: our new mobile application makes the work of journalists even easier now.  The mobile press service by MEHRKANAL is now utilized by Peugeot.

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MEHRKANAL

Oktober 21, 2011
Water is our element: MEHRKANAL staff builds their own raft

The amusing canoe ride of last year made the MEHRKANAL team want to spend this year´s company excursion on the water again.

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MEHRKANAL

Oktober 07, 2011
New customer: worldwide dealer website building block for Claas

 
MEHRKANAL has developed professional and customisable brand websites for more than 60 sales locations and importers of the agricultural machinery producer Claas.
 

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September 01, 2011
AutoScout24 and MEHRKANAL contract strategic partnership

From now on, car manufacturers and dealers can book online banner advertising directly on AutoScout24 via the marketing management system by MEHRKANAL. This way, the customer’s campaign can be integrated into an additional communication channel. This service is already being used by manufacturers such as Peugeot, Ford and Kia Motors.

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August 18, 2011
Strengthening for the MEHRKANAL project management!

They are highly communicative, well organized, have a great technical and process understanding and they also have another thing in common: they are our new team colleagues. Vanessa Schäfer, André Katz and Heiko Wichterich are the new Project Managers at MEHRKANAL.

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