This module uses e-mails as an inexpensive digital advertising medium with many individualisation options for direct and precisely scheduled target group communications.
Centrally provided templates can be customised in line with the CI and adapted to regional market requirements. This ensures the effectiveness of individualised online advertising.
Uploaded recipient lists are automatically checked by the system for completeness and validity, and corrected if necessary – ensuring targeted communications. A local blacklist ensures that recipients who have unsubscribed to the newsletter don’t receive it again.
There are numerous analysis options for evaluation of the newsletter’s performance. These include detailed reports on click rates, bounce rates and interaction data.