Central marketing departments, distributors and dealers, franchise holders and outlets can use our web-based Marketing Management System to implement digital and analogue marketing measures that are 100% compliant with your CI. Guaranteed!
With the MEHRKANAL Marketing Management System, you get everything from one single platform, from planning to customisation, booking and production to distribution. The fully automated processes save a lot of time and help you and your partners to market your products efficiently. Comprehensive reporting tools that are integrated in the system also allow you to perform detailed analyses of all your marketing activities.
The MEHRKANAL Marketing Management System can be individually adapted to any need or problem. It has a modular design, so you can either use it on a stand-alone basis or as a total solution in combination with our comprehensive portfolio of services.
The system base is the core element and prerequisite for the use of our Marketing Management System. This is where the Marketing Management System’s fundamental settings are created and controlled, from central data storage, to the roles and rights system and B2B communications.
Our system is multilingual, so we can set up a marketing management portal that is available to different countries in different languages. And it naturally also takes the different national formats, currencies and taxes into account. This is how we promote your brand internationally. The system base functions as a docking station for all modules and external data sources that enhance our system, such as media data or diverse interfaces for publishing companies, service providers and partners.
This level of the system maps the planning, management and control of advertising activities. The modules here ensure that partners always have an overview of the central campaign and the relevant advertising materials. It also allows them to align their own activities with them. The result is a guaranteed profitable advertising impact. At the same time, the advertising cost subsidy manager module ensures transparency regarding the available advertising budget, as well as scheduled and implemented expenses. Various reporting tools allow end-to-end tracking of marketing activities and provide insights into the effectiveness of individual activities and campaigns.
The individual advertising modules provide your partners with numerous advertising materials which they can adapt to their own needs within the defined framework. Numerous customisation options permit the CI-compliant communication of the core brand and brand message, while putting the focus on the partner’s specific offers. Connection to publishing and billboard company databases, and interfaces to Deutsche Post, make it possible to subsequently place, book and distribute advertising materials directly via the portal. This facilitates simple and targeted communications for specific target groups.
Our system’s integrated 360° approach covers all relevant communication channels – for multichannel marketing that is guaranteed to be a success. In addition to a comprehensive range of advertising materials that can be directly customised, booked and placed via the system, specially developed planning or reporting tools deliver the necessary planning security and comprehensive analysis options for online, print or multimedia. All from one single system. Generating special synergy effects and enhancing the efficiency of internal and external brand communications.
The system has a modular design. Only the system base is a prerequisite for its use. Any number of modules can be added to the system base so that you can design your marketing activities to be just as unique as your brand. You decide which advertising materials you make available to your partners on the basis of our modules.
One of our system’s special features is its open design, which means it can be used to connect other systems. External data sources such as customer relationship management (CRM) systems or merchandise management systems (e.g. SAP) or product information management (PIM) systems can be quickly and simply integrated in existing infrastructures at any time.