Zeiss offers customized marketing to opticians

Essen, 2014-10-22

As a worldwide leading manufacturer, Carl Zeiss Vision combines expertise as an optician with a renowned international brand. To bolster the marketing efforts for the high-quality products and the Zeiss brand at the optician level, this German-based company will rely on the Marketing Management System of Mehrkanal effective immediately.

To optimise marketing of the products via the opticians and support them in the implementation of independent marketing measures, which are in line with the Zeiss brand guidelines, the company – which is based in Aalen – will rely on a Marketing Management System from Mehrkanal.

Individual Online and Offline Communication
The focus here is on an individual appeal to potential and existing customers. The advertising material previously worded in general terms can now be adapted by the opticians to meet their special needs. This gives them the option, for example, to not only design classic printed advertising material such as ads and large-sized placards using a variety of pictures or text blocks, but to also provide them with their own dealer imprint. The opticians therefore have the opportunity to present themselves as the direct contact for Zeiss products in their city or region.

Carl Zeiss Vision GmbH is also breaking new ground with their e-mail newsletter, which is being provided to the opticians for the first time from within the system. This module will enable the opticians to send helpful tips about Zeiss eyeglasses to their regular customers – very easily by way of a few clicks.

Easy Implementation of Optician-related Marketing Measures
Another tool of the Marketing Management System is the central media pool, which can be accessed by all connected partners. This enables the opticians to employ all of the important motifs and marketing elements from Zeiss at any time.

In this way, the Mehrkanal Marketing Management System shortens the overall process of creating individual advertising materials. Because all communication channels are bundled into one system, the process is also very easy and enables opticians – even those with little technical knowhow – to implement professional marketing methods.

Central Support
If any questions should arise regarding usage, the customer service department at Carl Zeiss Vision GmbH is at the disposal of the opticians. The customary point of contact for the opticians will be specially trained by Mehrkanal in the servicing and functionalities of the system and will receive assistance in answering individual questions. This shall ensure trouble-free usage of the system at all times.

Press contact

Marie-Luis Berendes
Marketing & PR Management
Tel.: +49 - (0)201 - 27303 0

Mikel Bluni - New Business Managment

Mikel Bluni

New Business Management
E-mail: info@mehrkanal.com
Phone: +49 - (0)201 - 27303 0
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