With the presentation of the dealer’s service offering, Ford relies on a new advertiser: The Ford Service digital picture frame. This new advertising medium is another module of the Ford’s Marketing portal, which the agency Mehrkanal has developed specifically for the regional marketing for the Ford dealers.
The digital picture frame supports the dealers in their service- as well in their components and accessories selling. The modern and striking presentation of the current product- and service offerings is used in the service- and direct reception or in the customer advisory service. The handling is convenient and varied: Dealers log in the Marketing portal of Ford and can generate/ create their own screenplays. Each screenplay consists of individual scene outlines, which can be adapted by requests and by demand with different texts and image motifs: For example to promote exhibition days or special offers. The individualised screenplay will be conveyed on the digital picture frame and play-backed full automatically. Moreover, by the strong integration of the module “digital picture frame” in the Marketing Management System, the single-source-editing concept of Mehrkanal will be further extended: Once entered data applies multiple usages in the most different communication channels. So the dealers save evaluable time and avoid inconsistencies in their campaigns.
With this new digital advertising medium, the Ford Service Organisation wants to emphasize the professional appearance of their dealers and wants to extend further the individual customer approach with the help of digital advertising opportunities at the “Point of Sale”. Taking advantage of the offer, authorised dealer can establish their own individual contents for this innovative advertising medium. Moreover, the authorised dealer can order the hardware, the digital picture frame, directly at the Ford advertising service.
Marketing & PR Management
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