The Pirelli group of tire companies supports its trade partners in Germany with a Marketing Management System (MMS) from the Mehrkanal agency. Distribution partners of Pirelli Germany can now realise their regional marketing with a web-based communications solution, and can switch to the passing lane in premium tire competition.
With the Mehrkanal Marketing Management System, the distribution partners can utilize a practical solution to professionally design their local marketing measures, for example pump handle advertising at gas stations or 18/1 large surface posters, and then automatically book them via the system. In addition, advertising subsidies are managed and directed via the MMS solution – everything in one single system and managed by a single service provider.
Through the Media Pool in the MMS, a large number of Media Assets are at the disposal of the distribution partners, for example image- videos for sales support – Media Asset Management (MAM) and Marketing Resource Management (MRM) in the unique design of the Italian brand.
With the introduction of the Marketing Management Systems, Mehrkanal will support users with an in-house telephone support centre. The competent support agents cooperate with the trade partners providing advice and assistance.
As a further enhancement of the Mehrkanal MMS, a Print Ad Module as well as an Online Banner Module, will be available for fully automated booking of campaigns via the AutoScout24 Portal.
Marketing & PR Management
Tel.: +49 - (0)201 - 27303 0