mobilcom-debitel – the largest independent mobile phone service provider in Germany – controls the regional marketing of its sales locations with the Marketing Management System from Mehrkanal. Using numerous, customisable advertising materials integrated into the system, the entire mobilcom-debitel shop chain and directly associated service partners in stores are positioning themselves as mobilcom-debitel’s number 1 contacts for the mobile phone service and digital lifestyle in their regions. This increases frequency at the point of sale and boosts turnover.
As a subsidiary of the freenet Group, mobilcom-debitel is Germany’s largest independent telecommunications organisation. The main key to their success is their strong customer focus. There are a total of 550 mobilcom-debitel shops and close to 6,000 permanent, retail locations in stores and major electronics outlets to answer all questions to do with the comprehensive portfolio of mobile voice and data services and digital lifestyle products.
mobilcom-debitel has opted for the Marketing Management System from Mehrkanal so its sales and service expertise can be further strengthened and expanded.
mobilcom-debitel partners can access a variety of advertising material for their regional marketing using this web-based marketing software. The system starts by providing sales partners with various customisable advertisements motifs. Thanks to the modular layout of the advertising material, it is possible to select elements such as rates, smartphones, tablets, optional accessories and prices with a single click while maintaining the centrally defined corporate design. The relevant footnotes for contracts and maturities, etc., are inserted automatically from a database in the system, depending on the combination of different elements. With just a few clicks, users can book their individually customised advertisements with a printer of their choice and so establish themselves as the leading point of contact in their region for queries about mobile phone services and digital lifestyle products.
The portal is being expanded step by step to make the marketing activities for retailers even more diverse. Handouts, posters and direct mail items have already been integrated into the marketing portal. The decision-making process will further benefit from the integration of regional websites and the in-store TV system from Mehrkanal. Partners will also be able to plan regional activities from the Mehrkanal Marketing Management System using all communications channels in order to generate greater awareness among consumers and so increase sales in the store.
Marketing & PR Management
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