Effective immediately, Ford Werke GmbH is sending its 1,800 car dealers and service operations to the World Wide Web via the website module from Mehrkanal. In order to offer customers and other interested parties a wealth of information on the Internet relating to their regions as well, Ford is providing each of its partners in Germany with an Internet site in conformance with its corporate design. Shared maintenance by headquarters and each location will always guarantee an up-to-date presence with centralised campaigns and dealer-specific offerings.
To keep customers and interested parties informed above and beyond the central Ford website on the Internet, the German automobile dealer will rely on a website module from the Mehrkanal agency. Using the website module, all 1,800 locations in Germany can create a professional Internet presence with just a few clicks and very little technical know-how. In the process, a so-called “layer principle” determines which content will be prepared centrally and which areas can be adapted by the respective operation. The corporate design of all partner websites is thereby predetermined, established and automatically complied with – for a uniform presence of all locations on the Internet.
The Ford partners can access the website via the already established Ford marketing portal and populate the site step by step with their dealer-specific content. In addition to the classic contact information such as address and telephone number, this will also include employee photos and Facebook links. Directions via Google Maps can also be easily generated and integrated into the website. In the future, all of the communication channels from the Ford marketing portal are to be networked with the new website module. This will enable the different locations to easily transfer offers on a customised ad to their website. Visitors can also profit from the new website module: if they have become aware of an ad in the newspaper regarding an offer by a car dealer or service operation from their region, they can also easily find this offer again on their website, and do not end up grasping at straws when visiting the site.
The responsive design of the website also provides a number of advantages: the site can be called up at any time, even when on the go – regardless of whether by tablet or Smartphone, customers and interested parties can visit the website via mobile device thanks to the flexible presentation.
Marketing & PR Management
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