Make your touchpoints points of connection
Our marketing suite makes life simple. It’s an overarching solution that brings together all of your communication channels in a single system with centrally managed data. So you can deliver consistently relevant content to customers in your local sales areas.
All your marketing measures in a single package
Our marketing suite offers efficient and effective tools for marketing resource management (Manage), orchestration (Target) and multichannel campaign management (Engage). This enables you to plan your marketing centrally, adapt it automatically and address your customers with content that is targeted to their location.
Stay productive, not just busy
Marketing plans
Relevant and in real time: keep all of your sales locations abreast of current campaigns and remind them of upcoming tasks and deadlines. You’ll simplify your centralised planning and increase your campaign reach as a result.
Budget management
Plan the marketing budgets for each of your locations and help them use their resources as efficiently as possible – for example via automated advertising subsidies. All from a centralised source, and at less cost per customer contact.
Digital asset management
Stay organised: give your sales locations and agencies access to centralised assets. This allows you to reach your customers with individual, locally relevant offers while guaranteeing a consistent brand image.
Analytics
Swift and simple: monitor the performance of marketing measures in your different sales locations, from digital ads to asset usage to customer journey analysis. This enables you to optimise your campaigns and address your customers with more precisely targeted measures.
Intuitive content curation
Content orchestration
It’s all in your hands. You define the marketing content, and your cross-channel advertising will be automatically tailored to your individual locations. So you can reach your customers in the right place at the right time, with the right content.
Automation
As easy as pie: provide pre-prepared advertising content for your regional locations that can be automatically individualised and displayed. An extremely efficient way of informing your customers of locally relevant offers.
Hyperpersonalisierung
Made-to-measure marketing: take advantage of hyper-personalised advertising for your digital and direct marketing channels. Our content hub generates this automatically based on individual customer profiles. For marketing that always hits the mark.
Meet your customers where they are
Online
Develop your digital customer journey with a single click. Create individualised campaigns across all digital platforms and location-specific landing pages. This helps you stay relevant, and fresh in the minds of your local customers.
Offline
Our integrated media databases allow you to book customised advertising directly via the publishers, from large-scale displays to ads and inserts. This not only saves you time, but also maintains a direct, real-world connection with your customers.
Direct
Don’t beat around the bush: whether it’s an email, text or letter, send manually customised or automatically personalised messages directly to customers in your different sales locations. Thanks to our direct marketing tool, you can do this throughout the customer life cycle.
Point of Sale
Brick-and-mortar marketing: our integrated shop system lets your local branches order physical sales material directly from your suppliers. Individual locations can also access and adapt digital content for their in-store displays, enabling them to create tailor-made POS material.
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