High visibility: a marketing management system for Carl Zeiss Vision GmbH

Carl Zeiss Vision GmbH is part of the Vision Care division of the ZEISS Group. With approximately 8,500 employees, ZEISS Vision Care produces about 100 million prescription and standard eyeglasses per year. This places the company among the worldwide leading providers in this field. The company distributes its products via opticians and optician chains that trust in the extraordinary ZEISS quality, and carry this over to their customers.

Carl Zeiss Vision GmbH requirements for its marketing management system

  • Existing advertising materials to be bundled within the MEHRKANAL Marketing Management System and then expanded in stages.
  • New digital communications channels to be opened up using the MEHRKANAL Marketing Management System, e.g. newsletter marketing.
  • Relevant key visuals of ZEISS to be provided for the opticians within a central media pool, which can also be reached via the Marketing Management System.

Objectives

  • Increased and simplified advertising of ZEISS eyeglass lenses by the opticians
  • Increased integration of opticians in regional advertising activities
  • Simplification of the processes for opticians when implementing individual and regional marketing activities

MEHRKANAL solution

  • BASIC SYSTEM (with central data storage, role and rights management, analyses and administration section)

 

System set-up modules

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Mikel Bluni - New Business Managment

Mikel Bluni

New Business Management
E-mail: info@mehrkanal.com
Phone: +49 - (0)201 - 27303 0
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