MEHRKANAL assures: efficient marketing for the HUK-COBURG insurance group

The HUK-COBURG insurance group is one of the largest German insurers of private households with a total of approximately 10 million policyholders. Traditionally, vehicle insurance is its core business, and with 8.7 million vehicles on HUK-COBURG’s books, every sixth car in Germany is insured with the South German company. But HUK-COBURG is also a dependable partner for other lines of insurance, operating a total of five loss and accident insurers, two life insurance affiliates, two health insurers and a service company that offers clients personalised, needs-related assistance.

HUK-COBURG’s requirements for its marketing management system

  • For branch offices, customer care centres and ombudsmen to have extensive marketing measures at their disposal and to be better integrated.
  • They should be able to identify with the measures available and receive local support for their professional brand identity.
  • The portfolio of advertising media should be extensive and include more than the classic promotional materials and print products.
  • With a comprehensive system that’s simple to operate, the aim is to make the planning of market cultivation process easier, more efficient and manageable – and all from a central system.
  • Continuous further development of the system based on the current marketing approach.


  • Strengthening of the HUK-COBURG brand through agents implementing a single set of marketing measures in line with the CI in terms of content and design
  • Great advertising impact thanks to focus on central brand management and regional personality
  • Agent satisfaction and greater identification with the brand thanks to an extensive portfolio of advertising media
  • Local extension of central campaigns
  • Reduction in day-to-day workload of marketing staff

MEHRKANAL solution

  • Basic system (with central data storage, role and rights management, analyses and administration section)


System set-up modules

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Mikel Bluni - New Business Managment

Mikel Bluni

New Business Management
Phone: +49 - (0)201 - 27303 0
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