Ford partners now online – with the dealer website module from MEHRKANAL

Ford-Werke GmbH, headquartered in Cologne, is a German automobile manufacturer and a subsidiary of the US-based Ford Motor Company. The company employs a total of 29,000 staff members at the Cologne and Saarlouis sites. Since the formation of the company in 1925 in Berlin, Ford has produced more than 40 million vehicles in Germany. Ford vehicles are sold within Germany by a total of 1,800 partners.

Ford’s requirements for a Dealer Website Module for Partners

  • A centrally controlled website for all 1,800 Ford partners in Germany, with the option to individualise them within a specific framework.
  • The Ford partners should be able to control their own website independently and directly using the Ford Marketing Portal.
  • The site should be easy to use by all partners without the need for technical know-how and without long processing times.
  • The partners should be able to fill the centrally prescribed website with individual content and thus communicate in a way that is CI-compliant.
  • Specially designated areas of the website should be controllable by the head office, e.g. the head office would provide content automatically.

Objectives

  • Integration and/or linking of the partner websites to other campaigns from the Ford Marketing Portal
  • Uniform, CI-compliant partner websites of all connected partners within Germany
  • Consistently up-to-date Internet presence thanks to both centralised and local maintenance

The module at a glance

  • Layout and structure are designed according to the customer’s needs.
  • Responsive design enables accurate depiction of the site, even on mobile devices.
  • Within the centrally prescribed options, the partner can individualise its internet presence with its own content.
  • The fact that part of the site is maintained by the head office guarantees that the site will be always up-to-date.

More modules in the Ford Marketing Management System

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Mikel Bluni - New Business Managment

Mikel Bluni

New Business Management
E-mail: info@mehrkanal.com
Phone: +49 - (0)201 - 27303 0
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