MEHRKANAL presents the MEHRKANAL Brand Management Solution at m | e marketing efficiency on September 16, 2008 in Düsseldorf, Germany

Business managers, marketing and advertising managers will participate in a vast lecture program on the following topics:

• Optimization of central marketing and use of synergy potentials via standardized IT processes
• Maintaining a competitive edge with a consistent brand appearance by marketing process optimization
• Efficient internationalization and regionalization of marketing processes
• Cost-efficient and fast sales support and sales increase
• Concentrating central marketing on conceptual design and management by IT-optimized processes

At the congress, Markus Plaum, manager of MEHRKANAL, will present a case study on “Brand management on and via the Web: PEUGEOT“.