New Ford Marketingportal from MEHRKANAL goes online

MEHRKANAL has won this pitch with its MEHRKANAL Brand Management Solution. Crucial for this decision are, as Lothar Patzelt says, head of trade marketing Ford Germany, "the substantial lineup of communication channels of the MEHRKANAL solution. Futhermore, it was important to us to summarise the regional marketing activities of the aftersales and new car division in one single marketing portal, and to integrate diverse  already existing systems via an interface."
    
"Another positive aspect of the MEHRKANAL Brand Management Solution is the enormous developement speed and innovation power, which made the agency MEHRKANAL within the last three years to a leading service provider for marketing mangement systems", underlines Lothar Patzelt.

After only three month project period, the Ford Marketingportal went online on the first of july 2010 and enjoys by now an agile usage by the Ford trade partners.