1. Congress Handelswerbung 2009 in Wiesbaden

The top congress for the trade and communication economy was organised by the associated company of the publishing group "the conference group".

The main topic of the congress was "Trade communication in the digital era“ as well as the questions “How will the trade market advertise in future?“ and “What do the individual media accomplish?“.

Many top referees from trade companies, which have their main business in different sectors, and the leading heads of communication economy shared their know how in interesting presentations.

Markus Plaum, chief executive manager of MEHRKANAL GmbH, an agency for modern marketing and communications solutions, also participated as a referee and gave an initializing key note speech on the topic “Multichannel 2.0 – Change is the only constant“.

The main issue of this keynote speech was the MEHRKANAL Brand Management Solution, which gives distribution partners, branches or franchisees of a brand the possibility to individualise cd conformal communication measures and to adapt these to regional conditions and needs.

Communication channels such as Instore (Digital Signage), e-mailmarketing (Newsletter), website modular system, mobile marketing (SMS, MMS), adverts, inserts, geographical coordinated mailshots, personalised mailings, 18/1 advertising bills, online banner or printed papers like posters, flyers and brochures are completely integrated in the system and can be booked in fully automatic processes.

The advantage of the MEHRKANAL Brand Management Solutipon is more than the common functionality of an advertisement modular system or a media portal and offers additional benefits for example in the fields controlling and campaign management.