MEHRKANAL Wins The Pitch for KIA MOTORS Germany

The MMS for KIA MOTORS Germany and their over 460 distribution partners is based on the MEHRKANAL Brand Management Solution.

The main reasons why MEHRKANAL won the multi-level pitch with the MEHRKANAL Brand Management Solution were “as expected the contractual partners’ high acceptance of the system guaranteed by an intuitive user guidance as well as the high degree of individualization of marketing measures”, according to Göran Tamm, Marketing Manager at KIA MOTORS.
Another crucial factor, says Tamm, “is the added value of cross-media interaction in customized solutions thanks to the MEHRKANAL Brand Management Solution." Comprehensive reporting tools add to the system’s effectiveness, generate efficiency increase and thus make it a marketing and brand management system of the next generation.

The implementation of the system at the contractual partners of KIA MOTORS Germany is scheduled for the first quarter in 2009.

Here you can download the press release Flashnews_KIA_en.pdf (32 KB)