"... A small German company, MEHRKANAL, was showing one of the most interesting applications I saw in the Drupa innovation parc. Called MEHRKANAL Brand Management Solution."
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Out of a total of 57 analyzed websites, Frey Services Deutschland GmbH based in Stuttgart, Germany, took second place at the “ProfNet Internet Industry Study Car Dealerships 2007“.
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MEHRKANAL presents the MEHRKANAL Brand Management Solution at “drupa innovation parc“ (dip) in Hall 7.
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For the first time, the event “Marketing Efficiency – Congress & Exhibition for Marketing Process Optimization 2008“ will take place on September 16 at the CCD Congress Center Düsseldorf. MEHRKANAL will be present as well.
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Together with their client Kia Motors Deutschland GmbH, the advertising agency Innocean Worldwide Europe in Frankfurt, Germany, has decided to commission MEHRKANAL with the implementation of a marketing management system.
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Jaguar Deutschland GmbH based in Schwalbach/Taunus, Germany, commissioned MEHRKANAL to develop a brand management system.
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The luxurious adventure and cross country vehicle brand Land Rover shifts to a higher gear in trade marketing and brand management with the MEHRKANAL Brand Management Solution
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The two day congress Handelswerbung 2009 (The Retail Advertising Summit!) carried out for the first time on the 24. and 25. of march at the Dorint Pallas Wiesbaden was a full success.
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The MediaBudget, a trade fair and forum for efficient marketing communication, will take place on the 08. and 09.07.2009 in the new fair hall in Stuttgart. MEHRKANAL will exhibit at the fair and will present the MEHRKANAL Brand Management Solution at the joint stand Innovation Island.
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Marketing process optimisation (MPO) has become very popular and a widely discussed issue. The current situation of the world economy gives companies the opportunity to optimise their marketing budget. A trend-setting way to increase the marketing efficiency long lasting, is to establish a marketing management system (MMS).
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In close collaboration with the agency Scholz & Friends iDialog which is based in Frankfurt/Main, MEHRKANAL integrated the newly developed Kia Customer Relation Managent System into the Kia Media Center.
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After two and a half months duration of the project the Kia dealer website module was activated midyear 2009.
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How you can save money, time and nerves with optimized marketing management-processes doesnt have to be a secret. Light into this topic brings the congress m | e marketing efficiency 2009.
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The impulse dissertation „Marketing Management with System“ at the marketing efficiency 2009 by Markus Plaum, managing director of MEHRKANAL reached brisk interest by the congress attendees. The flodded-with-sunlight lecture hall at the „Radialsystem V“ next to the river Spree was crowded.

On the example of the case study PEUGEOT, Markus Plaum drafted the initial situation, experience and the benefit of the MEHRKANAL Brand Management Solution for the the Peugeot headquarters and the distribution partners.

The by MEHRKANAL conceived BRAX online shop of the Leineweber & Co. KG based in Herford wins the 3rd place in the multichannel distribution study of the dbu management consultancy.
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Kia Iberia, Kia Austria and the advertising agency INNOCEAN Worldwide assigned MEHRKANAL to create a web based marketing management system.

This is, besides Kia Germany and Hyundai Norway the third and fourth european country in which the MEHRKANAL Brand Management Solution is rolled out for the regional marketing of the trade partners of the Hyundai Kia Automotive Group.

To provide a new marketing management system for their trade partners, the Ford-Werke GmbH based in Collogne has organised in the beginning of 2010 a pitch for the relevantest service providers in this business.
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