MEHRKANAL is continually expanding its client portfolio, and with that, the size of our staff is increasing as well. Thus, we are excited to introduce four new colleagues to you: Ruth Herzogenrath, Jonas Marr, Bona Rösch and Philipp Schwarzhoff.

The Pirelli group of tire companies supports its trade partners in Germany with a Marketing Management System (MMS) from the MEHRKANAL agency. Distribution partners of Pirelli Germany can now realise their regional marketing with a web-based communications solution, and can switch to the passing lane in premium tire competition.

With 2,76 billion Euro sales in 2012, INTERSPORT has consolidated its position as world-wide leading associated group in the sporting goods market. Now INTERSPORT is going even further for its members with the introduction of a professional Marketing Management System (MMS). The goal is connecting strong national marketing with targeted regional trade advertising. The project was managed by the MEHRKANAL agency, which set up the MMS for around 1,000 specialized sporting goods dealers with around 1.500 retail areas within the INTERSPORT group.

On behalf of IVECO (Switzerland) AG, MEHRKANAL has redeveloped the websites of Swiss Iveco partner operations: with numerous new functions and many practical advantages, in conformance with the brand, and multilingual, Iveco partners are now presenting their companies and their entire range of products on the Internet.

Each is one of a kind– and that is a good thing: Diana Schröter, Kirsten Will and Robin Wiesemann are the new team players at MEHRKANAL.

A worldwide leading manufacturer of agricultural technology relies on the competence of MEHRKANAL for reaching out to international markets. To exploit its outstanding potential in an even more targeted way, CLAAS desires an internationally professional and uniform corporate Web presence of all of its sales partners on the Internet. The products and service offerings of the CLAAS trading partners are expected to be better positioned and more customer-oriented through multilingual dealer websites.

Deutsche Post DHL is taking over the entire trans-European control of the international CRM for Opel/Vauxhall Europe (OVE) for the After-Sales Division, and is relying on the innovative Aftersales Marketing Tool from Mehrkanal, one of the leading providers of Marketing Management Systems with its registered office in Essen.

Together with Innocean Worldwide Europe, the marketing communications company for Hyundai Motors Europe and Kia Motors Europe based in Frankfurt, MEHRKANAL has won the pitch for a marketing management system (MMS) for Hyundai Motors UK. Roughly 150 dealers can use the new marketing portal and individually implement their regional trade marketing campaigns with the help of the web based solution now.

Congratulations to Sara Wiegers (media designer) and Mathias Bolz (IT specialist): both have successfully completed their apprenticeship with best results.

We introduce our new colleagues Olga Mihalachi, Anja Masanneck and Silvia Heßmer.

At this year’s fourth Duisburg companies sailing cup Rouven Kasten (helmsman) and Christian Behne (bowman) reached a considerable third place out of 16 teams.

Job seekers and HR professionals are now meeting in the new career portal of the textile company Brax. With its solution MEHRKANAL makes an efficient and modern applicant management possible.

For over 40 years, STIHL has been the best-selling chainsaw brand worldwide.The Swabian manufacturer STIHL decided to launch a marketing management system by MEHRKANAL, in order to further expand this exemplary growth and to strengthen his retailers in regional marketing.

The DRUPA 2012 inspired visitors with the newest technologies and successful business models from all over the world again. Was the participation successful for MEHRKANAL?
Good contacts on a high level, conversations with international visitors and pioneering impulses: this is how we experienced this year’s DRUPA. We could make many interesting contacts – national and international ones. The visitors at the exhibition showed great interest in our innovative marketing management solution.

Sailing is fun and promotes the team spirit: MEHRKANAL hoists the sails and participates with two experienced sailor colleagues in the “Company Sailing Cup” of the Duisburg Sailing Days 2012. Sportsmanship, technique and dexterity are in the fore at the sailing event which takes place at Sechs-Seen-Platte, a lake near Duisburg, from June 29 to July 2.

Katrin Eiting, Heiko Baumgärtner and Lars Tucheler have been reinforcing the MEHRKANAL team for several weeks now.

Let innovative concepts and tools for efficient trade marketing inspire you at the MEHRKANAL booth in hall 07/C11 starting May 3rd through to May 16th 2012.

On Behalf of the BKK-federal association, MEHRKANAL has developed the extensive “BKK-KlinikFinder” which is available on www.bkk-klinikfinder.de, now also as a web app, compatible with all mobile devices. The internet portal offers fast and eligible support to patients, relatives and health counselors when searching for a suitable hospital.

MEHRKANAL will exhibit at the DRUPA-Innovation-Park in Hall 7 at booth C11, starting May 3rd through to May 16th 2012. We will be presenting our latest trade marketing solutions. Come visit us and let us inspire you. We are looking forward to meeting you there!

You can find further information in our DRUPA Press Release and on the DRUPA Website.

Education is important to us. In fact, four new faces are taking up their work at MEHRKANAL: different departments and tasks are waiting for the new talents in the months to come – as a leading agency for marketing management solutions, MEHRKANAL offers an exciting and diverse period of apprenticeship.

The love for arts plays a very special role for MEHRKANAL: arts inspire one´s fantasy and stimulate the daily work – that is why the agency MEHRKANAL considers the support of young artists as an investment in the future. Prospectively, the project “MEHRKUNST” will enhance the social commitment of MEHRKANAL.

Kia Motors Italy simplifies the communication between headquarters and sales partners with a new marketing management system: the system solution comes from MEHRKANAL and was implemented together with the Kia in-house agency Innocean Worldwide Europe (IWE) which is based in Frankfurt/Main. The web-based trade marketing platform serves Italian Kia dealers as central source for planning, controlling and performing their local marketing measures. Around 100 sales locations already profit from this system.

The brand Ford as a pioneer in innovative technologies is now receiving a very special attention: The new Ford show room TV creates an impressive world of designing the multimedia appearance in the car dealership. With this new medium, every trade partner can now transform his show room into a digital stage. Prospectively, more than 1.600 Ford partners in Germany can benefit from the new show room and service TV, which helps Ford dealers to present vehicle and service offers.  The system is developed and offered by MEHRKANAL.

Special Service for media representatives and interested parties: We extended our advertising presence by adding a new press area to our website. The press service offers news from first hand – journalists can register themselves to our press mailing list on www.mehrkanal.com/en/presse to receive the latest press releases automatically.

A singing media scientist and an IT specialist with a foible for poker and penguins: MEHRKANAL has two new colleagues with plenty of charm and brains. Leonie Schliesing and Sabine Salzsiedler bring a breath of fresh air and contribute new expertise to our company. We are glad to have them in our team and welcome them aboard!

Mobile service for journalists: our new mobile application makes the work of journalists even easier now.  The mobile press service by MEHRKANAL is now utilized by Peugeot.

The amusing canoe ride of last year made the MEHRKANAL team want to spend this year´s company excursion on the water again.

From now on, car manufacturers and dealers can book online banner advertising directly on AutoScout24 via the marketing management system by MEHRKANAL. This way, the customer’s campaign can be integrated into an additional communication channel. This service is already being used by manufacturers such as Peugeot, Ford and Kia Motors.

They are highly communicative, well organized, have a great technical and process understanding and they also have another thing in common: they are our new team colleagues. Vanessa Schäfer, André Katz and Heiko Wichterich are the new Project Managers at MEHRKANAL.

The already in Germany established Ford Retail Marketing Portal also convinced Ford Austria. The Mehrkanal Marketing Management System (MMS) is available from midyear 2011 for the Ford dealers in Austria.

Kia Motors Europe has commissioned MEHRKANAL to develop an european solution for the management of images, audio and video data. In addition to the existing marketing portal of Kia Motors Germany, the Kia-Marketing-Assets-Center (K-MAC) was developed and set up in a short time by MEHRKANAL: More than 230 users across Europe use the system, which already includes thousands of files.

It is fun and exciting to run with colleagues in a team and to compete with teams from other companies: For the first time the first company run of Essen took place on the 9th of June.

Ford relies for the dealer’s service offerings presentation on a new advertising medium: The Ford Service digital picture frame. This new advertising medium is another module of the Ford Marketing Portal, which the agency MEHRKANAL has developed specifically for the regional marketing for the Ford dealers in Germany.

Shoes have a special effect - on women, men and the economy. The best evidence of this fascination is the recently honoured shoe brand Tamaris:  The brand Tamaris belongs to the customer portfolio of MEHRKANAL and to one of the “Best Brands” of Germany.

This year’s digi:media with the motto “Content meets Technology meets Buisness” offers an extensive program all around the holistic communication in companies, organisations and agencies. The program of the three day trade fair for digital printing and commercial publishing includes about fifteen congresses, conferences, workshops, panel discussions, awards, network meetings, theme parks and special shows. Visit us at our booth B 12-3 in hall 06. Feel free to arrange an appointment with us or simply join us there and experience inspiration by our team. We are looking forward to your visit.

More information about the digi:media: http://www.digimedia.de/.

For further information or appointment arrangements, please contact:
Lars König
Tel.: +49(0)201/27303-450
Mobil: +49(0)160/99118462
Mail: koenig@mehrkanal.com 

MEHRKANAL now also adopts his automotive knowledge for a commercial- and special vehicle producer: Iveco, the global system supplier of transporters, trucks and utility vehicles, implements the Marketing-Management-System of the agency in Essen to their new- and used car dealers all over Germany.

Visit us at this year's Commercial Advertising Summit on the 15th and 16th of March, 2011 with the motto „Commercial advertisement becomes more digitised – the cards will be reshuffled". We would be pleased to present our various projects and ideas to you at a personal meeting. The event takes place at the “Dorint Pallas” hotel in Wiesbaden. Feel free to arrange an appointment with us - we are looking forward to your visit. Or simply join us there and experience inspiration by numerous providers of ideas.

More information about the summit at: www.conferencegroup.de.

For further information or appointment arrangements, please contact:
Lars König
Tel.: +49(0)201/27303-450
Mobil: +49(0)160/99118462
Mail: koenig@mehrkanal.com

The Wortmann Schuh-Holding KG with its headquarters in Detmold launched its new Marketing Portal which was created by MEHRKANAL for the almost 2.8000 own branches and wholesale-dealer of the brand Tamaris in Germany.

To provide a new marketing management system for their trade partners, the Ford-Werke GmbH based in Collogne has organised in the beginning of 2010 a pitch for the relevantest service providers in this business.

Kia Iberia, Kia Austria and the advertising agency INNOCEAN Worldwide assigned MEHRKANAL to create a web based marketing management system.

This is, besides Kia Germany and Hyundai Norway the third and fourth european country in which the MEHRKANAL Brand Management Solution is rolled out for the regional marketing of the trade partners of the Hyundai Kia Automotive Group.

The by MEHRKANAL conceived BRAX online shop of the Leineweber & Co. KG based in Herford wins the 3rd place in the multichannel distribution study of the dbu management consultancy.

In close collaboration with the agency Scholz & Friends iDialog which is based in Frankfurt/Main, MEHRKANAL integrated the newly developed Kia Customer Relation Managent System into the Kia Media Center.

The impulse dissertation „Marketing Management with System“ at the marketing efficiency 2009 by Markus Plaum, managing director of MEHRKANAL reached brisk interest by the congress attendees. The flodded-with-sunlight lecture hall at the „Radialsystem V“ next to the river Spree was crowded.

On the example of the case study PEUGEOT, Markus Plaum drafted the initial situation, experience and the benefit of the MEHRKANAL Brand Management Solution for the the Peugeot headquarters and the distribution partners.

How you can save money, time and nerves with optimized marketing management-processes doesnt have to be a secret. Light into this topic brings the congress m | e marketing efficiency 2009.

After two and a half months duration of the project the Kia dealer website module was activated midyear 2009.

Marketing process optimisation (MPO) has become very popular and a widely discussed issue. The current situation of the world economy gives companies the opportunity to optimise their marketing budget. A trend-setting way to increase the marketing efficiency long lasting, is to establish a marketing management system (MMS).

The MediaBudget, a trade fair and forum for efficient marketing communication, will take place on the 08. and 09.07.2009 in the new fair hall in Stuttgart. MEHRKANAL will exhibit at the fair and will present the MEHRKANAL Brand Management Solution at the joint stand Innovation Island.

The two day congress Handelswerbung 2009 (The Retail Advertising Summit!) carried out for the first time on the 24. and 25. of march at the Dorint Pallas Wiesbaden was a full success.

The luxurious adventure and cross country vehicle brand Land Rover shifts to a higher gear in trade marketing and brand management with the MEHRKANAL Brand Management Solution