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PROJECTS

November 24, 2009

Radio spot module for Kia and Jaguar

Since a little while the dealers of Kia Motors Germany and Jaguar Germany are able to use the new radio spot module for their local marketing. Via the new module different radio spot templates are offered. The selection of sender and broadcasting dates is made possible by MEHRKANAL through an accordant and large database. The resulting costs of  broadcasting will be reported to the dealer before the binding booking. Furthermore the radiospots can be added by an individual and professional produced allonge. With little effort the binding booking over the marketing management system takes place fully automatic.
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September 04, 2009

New BRAX Online-Shop

From now on the current BRAX fashion can be ordered online at any time. With the new e-shop, designed by MEHRKANAL, BRAX completes his distribution portfolio for consumers.
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June 12, 2009

The ClubFinance 2009/2010: the race is on

The ClubFinance opens up the contest 2009/2010 for the greatest number and most satisfied CITROEN and PEUGEOT BANK customers. This year the Hansa serves as the role model for a strong community protecting and supporting honorable tradesmen. Brisk trading happens in the „middle-aged“ Riga.
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April 04, 2009

Tchibo Workshop "Get Up"

In the course of  the company’s strategy "Stärken stärken 2010" the Tchibo GmbH organises an employee workshop with up to 350 participants. The main goal is to generate new potential for growth by filling the strategy with life and binding the creativity of the employees.
MEHRKANAL has developed a password protected website for the organisation of the workshops. On this website the employees can inform themselves on the project, they can choose a desired date and also ask questions. Furthermore MEHRKANAL has created an algorithm to ensure a heterogeneous mixture of participants in the workshop groupsContact for.
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February 27, 2009

Land Rover Marketing Portal is Online

Thanks to the MEHRKANAL Brand Management Solution Land Rover contractual dealers can manage their local marketing for the purpose of the brand.
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Project Archive

NEWS

In close collaboration with the agency Scholz & Friends iDialog which is based in Frankfurt/Main, MEHRKANAL integrated the newly developed Kia Customer Relation Managent System into the Kia Media Center.
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October 05, 2009

Marketing management with system

The impulse dissertation „Marketing Management with System“ at the marketing efficiency 2009 by Markus Plaum, managing director of MEHRKANAL reached brisk interest by the congress attendees. The flodded-with-sunlight lecture hall at the „Radialsystem V“ next to the river Spree was crowded.

On the example of the case study PEUGEOT, Markus Plaum drafted the initial situation, experience and the benefit of the MEHRKANAL Brand Management Solution for the the Peugeot headquarters and the distribution partners.

How you can save money, time and nerves with optimized marketing management-processes doesnt have to be a secret. Light into this topic brings the congress m | e marketing efficiency 2009.
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After two and a half months duration of the project the Kia dealer website module was activated midyear 2009.
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